Rimi Estonia was declared the best employer by The Unemployment Insurance Fund. They were given the Silverfish Award for the #agedoesnotmatter campaign. Rimi was also recognized for their environmental work by the Ministry of Environment.
Rimi was declared the best employer by the Unemployment Insurance Fund
The Unemployment Insurance Fund recognized its best cooperation partners all over Estonia. Rimi Eesti Food AS was declared the best employer in Tallinn and Harju County. This is for their efforts to offer jobs to people with reduced working capacity.
“Nearly 10% of Rimi Estonia employees, have reduced ability to work”, says Kaire Tero, HR manager in Rimi Estonia. “Our experience shows that people with reduced working capacity want to be full members of society and are very interested in working, we are trying to do our best in Rimi to give them this opportunity.”
Rimi is the first retail chain in Estonia to install a wheelchair for the disabled cashiers to have the best conditions for work and almost 30 people with hearing impairments are working in Rimi stores.
#agedoesnotmatter campaign brought the Silverfish Award to Rimi Estonia
In October last year, Rimi hosted the campaign “Age doesn’t matter” to encourage middle-aged and older women, to try jobs in the customer service field.
CV Online and the recruitment consulting company Instar EBC issued the award for the campaign. Rimi’s recruitment campaign was personal and spoke to a very specific target group, says Kersti Vannas, CEO of Instar.
In the post-campaign period, the number of job applications increased by 100, and 22% of those recruited belonged to the 50+ age group. The oldest recruited employee was 77-year-old Eha, who works at the Rimi Magistrali hypermarket.
Rimi was recognized for their environmental work by the Ministry of Environment
The competition for Environmentally Friendly Company was organized by the Ministry of Environment. Rimi was recognized for their environmental work and contribution to reducing the consumption of plastic bags in Estonia.
Last year, Rimi released the designer Reet Aus’ manufactured industrial bags and has been offering customers an alternative as a net bag for packaging fruit. The ambition of the company is to be climate neutral by 2020 and the decision to use renewable energy is also highly valued.
The competition also highlighted Rimi’s good cooperation with the Food Bank and efforts to reduce food waste in the company and, more generally, throughout Estonia.