In order to deliver the shopping experience of tomorrow to our customers, Rimi has set the course on an ambitious digitalization journey.

We strive towards creating a smooth and personalized customer experience in all channels – physical stores and online store with a seamless transition between them.

We implement Agile and Lean inspired new ways of working to be an innovative and fast-moving organization.

Rimi extensively uses data insights throughout the organization to develop and improve business decisions.

We are also digitalizing internal processes to save time and cost.