Private label

Rimi’s vision is to make every day a little easier through an inspiring store experience, good pricing and a wide variety of products. To fulfill this promise to our customers, we’ve created our own brand line.
Products under the Rimi name are created to meet our customers’ needs:




Quality guarantee

Rimi private label assortment is created under a trusted name where quality, safety, freshness and affordable prices meet. The products are created to meet different customers’ needs and to become their favorite choice.

All of Rimi private label products go thorough testing and must meet quality, environmental, health and social responsibility requirements. The suppliers must comply with international as well as Rimi’s own standards, the products are tested in our own quality lab and when the products reach the stores, they are subject to regular quality assurance scrutiny. The term “quality” for us has many different aspects, including product safety, animal welfare, content, taste, labelling and traceability.


Rimi brand product assortment is created and regularly updated considering everyday family’s needs: healthy diary products, fruits and vegetables, grains, breakfast cereals, qualitative fresh meat from safe origin, certified fish and lots of other products. Sub-brands Rimi Planet, Rimi Greatlife, Rimi Express and Rimi Grill offer specially selected product collections, adapting to different customer preferences and occasions. Rimi name on the packaging is the guarantee of constant high quality of our products!

Selection by Rimi

Selection by Rimi is a range of our finest quality products specially selected for your enjoyment.
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Rimi Smart

Rimi Smart everyday product line for family’s everyday needs.  This line is for smart shoppers, who want to save money on everyday basket without sacrificing quality. Rimi Basic products are available in simpler packaging, in bigger or smaller quantities that allows us to offer you better prices for good quality products.


A range of custom selected products to meet widest range of customer needs.
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Good, affordable and functional base ware. For us quality is an important part of our life, that`’s why we choose products of good quality. A constant development based on consumers needs and trends.
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Other brands

Other brands are brands that are owned by Rimi or ICA. These are products that have been carefully tested and suppliers meet the same strict Rimi / ICA quality, environmental and social policy. Some of the best know brands are: ICA, Poesia, Northland, Fruitland, Loving touch, Awake and Nutribalance.