Rimi Baltic, a part of the ICA Group, is dedicated to fair and responsible trade. At the end of 2017, our management team reaffirmed Rimi Baltic commitment to animal welfare standards by signing a memorandum. The document reflects our goal to seek to sell only cage-free eggs, an ambition that Rimi continues to commit to.
As our goal is to have happy hens, satisfied customers, and affordable eggs for everyone, therefore in our transformation process, Rimi Baltic is guided by these key principles:
- We are committed to achieve that our assortment of fresh eggs come from cage-free hens, both in our own brand and suppliers` brands products
- Our transformation plan considers both locality, one of the key pillars of our sustainability program, and customer price sensitivity
- We are teaming up with egg producers
Linda Jākobsone, Rimi Baltic Category Management Director Fresh Food:
"Since 2018 Rimi Baltic has focused strategically on transitioning to become a cage-free eggs retailer, gradually diminishing No 3 eggs product share in our assortment. The ambition we committed to in the memorandum of 2017 is not only a plan on paper – we are already taking specific actions in our operations both in our own private label products and in partnerships with suppliers. We aim for fair and responsible trade and the next level of sustainability, so we are taking small, but determined steps towards a better tomorrow, prioritizing both local and affordable choices for our customers. We are sure that it is in collaboration with local producers and other stakeholders our ambition will be achieved."
More information on Rimi Baltic progress towards becoming cage-free eggs retailer here.
